Magazine and Booklet Design

Client: Liz Earle

MAGAZINE DESIGN • BROCHURE LAYOUT • GRAPHIC DESIGN

I was invited by the reputable beauty brand, Liz Earle, to create an internal 'essential retail magazine' for their work team.

"Thank you Michelle, it is all excellent. You've captured our branding and executed the design perfectly!"

Liz Earle

Client: Barcelona World Race

MAGAZINE DESIGN • BROCHURE LAYOUT • GRAPHIC DESIGN

This brochure was my very first paid freelance job! Oh the excitement when I was asked to join OC Sport - a sailing event management agency - for a short amount of time to work on this project. It was my first taste of an industry environment, and I loved it (thank goodness!). I was the lead graphic designer for the visual elements and overall layout of the pages. Unfortunately I didn't get a life time supply from the sponsors, Estrella Damm; I was too shy to ask... and from then on I swear by the saying, 'you don't ask, you don't get'! 

"We were thrilled by Michelle's optimistic attitude and very efficient design skills at such an early stage in her career."

OC Sports

Client: The Local Directory

MAGAZINE DESIGN • BROCHURE LAYOUT • GRAPHIC DESIGN • PRINTING

The Local Directory was a free magazine to the Isle of Wight community. It was full to the brim of fun articles, history about the Island, tips and tricks, and helped local business get noticed. Being the lead creative, I was responsible for the overall design layout, the continuous re-design for the monthly publication, as well as print set up and production. 

"Michelle is one of the best designers we've ever worked with. She's a highly efficient and very talented designer!"

The Local Directory

Client: The Isle of Wight Donkey Sanctuary

MAGAZINE DESIGN • CATALOGUE DESIGN • PHOTOGRAPHY • CONTENT & COPYWRITER • BROCHURE LAYOUT • GRAPHIC DESIGN • ILLUSTRATION • PRINTING & DISTRIBUTION

2015 - 2022

Magazine Design

Twice a year, I create the a5 newsletter for the Isle of Wight Donkey Sanctuary. It's filled with hilarious stories, quirky photography and fun page compositions. The tone is shared between fun and serious, as the realism is that not all of these donkeys are in 100% health (although the Sanctuary works tirelessly to avoid these difficult situations). 



The newsletters are fully managed and designed by myself, with copywriting and content contributions from Derek Needham, Charity Manager (his stories are absolute comedy gold!). To get your hands on one, simple adopt a donkey here!

Product and Gift Catalogue

At Christmas, there is also a gift catalogue that accompanies the newsletter. My studio allows me to offer product photography for their donkey gifts and merchandise (some of which I also provide), where I can shoot, edit, and then combine the elements into a printed catalogue.

"MooksGoo astounds us every time she creates our newsletter and catalogue. The originality and extraordinary creative flair from Michelle is just fantastic. She is personable, engaging and makes a real effort to understand not just the work that needs to be done, but also the ethos of any organisation she represents."

The Isle of Wight Donkey Sanctuary