MooksGoo creative black and white illustrated graphic design logo

--- Award winning ---

Graphic Design • Websites • Illustration

Wondrous, empowering, and original, MooksGoo brings ideas to life through bold branding, beautiful design, and storytelling that inspires positive change.


Collaborating with a select number of clients each year, I champion those making meaningful impacts in their communities and beyond.

Image of bright and colourful illustrated flowers with turquoise and coral watercolours, designed by MooksGoo

Portfolio

About MooksGoo

I work with people and organisations doing good to create bold, expressive design that’s clear, confident and purposeful – helping you show up in the world in a way that feels true to you.


A little about how I work, and whether I’m right for you...

Black and white portrait of Michelle Lott, founder of MooksGoo graphic design and illustration company

Greetings! I'm Michelle Lott. Read a little bit more about MooksGoo and the face behind it...

Where to start.... Art Attack! Good ol' Neil Buchanan introduced me to making things, and I was rarely without a pencil or a box full of creative bits. Not much has changed really, except that box is now a whole room (aka the Wonder Room), packed with fabrics, pens, tech, plants, and lots of half-formed ideas waiting to become something useful.


After graduating with a Graphic Design degree from Bournemouth Arts University in 2009, I jumped straight into my first design job at a sign company. That's where my love of print really took hold. I'm still fascinated by the printing process and how many methods there are to bring designs to life.


A few years later my husband and I started a family. When the time came for me to return to work, motherhood gave me the nudge to start my own business. It felt scary, exciting, and very right - MooksGoo was born!


Over the years, I’ve been lucky enough to dip into the wonderfully chaotic world of teaching art and design at a residential special school on the Isle of Wight (hats off to all teachers – you bloody rock!). I’ve collaborated with amazing companies and clients around the globe, and pursued my dream of creating my own real-life shop (virtual; potato potata), bursting with quirky joy.


I’m a colour-loving graphic designer and illustrator, and what I love most about this industry is that there’s room for individuality. Bright, bold, wondrous and unconventional  isn’t just allowed – it’s powerful. And when it’s done with purpose, it helps good people and organisations show up with confidence.

What does MooksGoo mean, I hear you say? I get asked this often! 


It's a combination of nicknames my husband and I had for each other; he called me Mooks and I called him Goo. We were deciding on a house name, and he suggested MooksGoo (yes, my name came first - I am the boss). I loved it so much, I took it just for myself, because marriage is all about teamwork!


MooksGoo is an award-winning graphic design and illustration studio, creating distintive, powerful designs for people and organisations. 


I work across branding, illustration, pattern, packaging, web design and printed materials, that help you communicate clearly, confidently and with personality – whether you’re an individual, charity, purpose-led business or creative project.


I work with a small number of clients each year, allowing time and care to be poured into every project – from first ideas through to final delivery.


Alongside client work, MooksGoo is also home to a small, characterful online shop filled with original clothing, prints and homeware, designed to celebrate individuality and a love of colour.


You can explore the shop at www.mooksgoo.shop


I work with colour, imagery and structure to help you communicate your message clearly and confidently – creating design that’s not only effective, but genuinely beautiful.


When design works well, it puts you front and centre. My role is to listen, translate and craft work that supports what you do and helps you show up in the world with confidence.

I take a thoughtful, hands-on approach to every project, whether it’s a small idea or something more involved. 


Care, clarity and collaboration sit at the heart of everything I do.


If you’d like to work together, or just want to ask a question, please feel free to get in touch via the contact page.

Skills

MooksGoo logo what is graphic design?
is a Creative Thinker is a Graphic Designer is an Illustrator is a Publication Maker is a Pattern Creator is a Web Designer is a Print & Finish Specialist is a Collaborator

MooksGoo is a creative thinker, graphic designer and illustrator, working across branding, websites, typography, surface and pattern design, print and finishing, products and beyond.


I thrive on collaborations and good conversations (the kind with cocktails, of course…).


If you’d like to commission or license original artwork, I’d love to hear from you.


Graphic Design Problem solving
Problem solving
Website Design Virtual joy
Virtual joy
Illustration Creative cheer
Creative cheer
Printing and Finishing Tactile charm
Tactile charm
See Design Services

Testimonials

Look at these lovely words

I'm honoured that I get to work with such fantastic people and companies!

  • Michelle is original, diligent and has extraordinary flair. She embeds herself in projects and really goes above and beyond the work that she undertakes. She is personable, engaging and makes a real effort to understand not just the work that needs to be done, but also the ethos of any organisation she represents.


    Derek Needham

    Isle of Wight Donkey Sanctuary

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  • We love working with Mooksgoo – not only is she highly professional with a colourful and fun approach to each and every commission, but Michelle always shares our enthusiasm for our projects, and it shows in the stunning designs that are executed.


    Claire Hector

    Arc Consulting

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  • I have been amazed by Michelle's vision and creativity along with good old business sense. So professional was the website, that I had no need to advertise or market anywhere else to fill all my booking slots. I would recommend her to anyone who wants to stand out from the crowd of standard corporate design.


    Claire Underwood

    The Wedding Barn

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  • This lady is absolutely incredible! I'm so over the moon with my gorgeous logo, website, and all things promotion! My orders have increased and I finally have a proper business. Michelle worked so closely with me and knew exactly what I wanted before I even did! Her passion for her work is amazing - highly recommended!


    Fern Nelson

    A Cherry On Top

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  • Michelle created a new logo for my business. The work was done to the highest standard & in a timely fashion. Communication was great throughout and the final design was everything I hoped for & more! Couldn't recommend Mooksgoo enough. I'll definitely be back - thank you :)


    Alex Dean

    Best4Bulldogs

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  • She is the most creative person I have ever met on planet earth! Her attention to detail and beautiful illustrations, along with her professional design skill set will be just what you need. Her communication is off the scale, and her attention to detail is bang on.


    David Hayles

    The Coffee House

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  • I can’t recommend MooksGoo enough. Michelle is very professional and understood my vision. Het attention to detail is amazing. I can waffle on sometimes when I’m explaining, but Michelle took my waffling and created some amazing artwork for my business. Thank you so much.


    Stuart Jones

    Jones and Co Salon

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Funky Products

Be the most sunniest version of you!

Intertwining bold pops of colour and eccentric, illustrated patterns, MooksGoo’s range of original clothing, prints and homeware, encourages you to parade your awesomeness, taking your own wondrous beams of joy wherever you go.


Also, if you join the
VIP list to be the first to know when there's a new product or project in the making. Any purchase means the world to a small business like mine, thank you.

(not everything is yellow, black and white; it just looks good on this page...)

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Would you like matching stationery? Beautiful packaging for your new product? New swanky business cards?



MooksGoo is here for you.

Get in touch!

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